Hiring a Comedian: Do it Yourself or Through a Comedy Booking Agency?
If you’re thinking about hiring a comedian for your next event there are a couple of ways to go about it.
One way is to do it yourself and the other is to book through an entertainment agency.
People usually find that booking through an agency is:
Why? Because they’ve already done the work for you.
Do it Yourself?
You could spend days or weeks scouring the internet for:
-Poring over quotes
-Negotiating costs and contracts,
-Sending e-mails and making phone calls
-Worrying about finding an experienced comedian
Or could call a reputable agency who has already done all that.
One misconception about booking through an agency
There’s really only one reason, albeit a powerful and erroneous one, that corporate entertainment buyers come up with to do it themselves- it costs less.
This simply isn’t true.
Any agency that’s been in the business for a long time will have built relationships with the entertainers they work with.
To you, the buyer, this means
-More flexible pricing
-Increased negotiating room
-And a professional who knows what comedians or other acts typically make
Because of the volume of work that an agency can offer an entertainer, prices are often less than you’d get by contacting the act directly.
Most importantly, you get a level of expertise and knowledge about the industry, the market and the acts. This is really invaluable when trying to get the right entertainer for your corporate event.
It’s about relationships
Another advantage to working with an agency is that you’ll have an agent that works with you closely to find the best entertainer for your event.
Any agent worth his or her salt will take time to listen to your needs as the event planner for your company and give you several options with which to make an informed decision.
As a buyer, you should listen to the agent as well. His or her experience in corporate entertainment market can be of great value. He or she will know which acts have been proven in a corporate setting time and time again.
It’s not the agent’s interest to sell you a comedian or other entertainer that’s not a good fit your event. Those that do are out to make quick buck, rather than build a relationship.
Over time, when you’ve worked on multiple events together, a good agent will come to know your tastes and expectations and be able to recommend appropriate talent.
For both parties this should be the aim of transaction because it makes subsequent events and interactions so much easier.
It saves both parties time and energy and it creates an environment of trust and mutual respect, which translates into worry-free entertainment for every event.