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Conference Planning: How to Find New Entertainment Ideas

Conference Planning: How to Find New Entertainment Ideas - Funny Business Agency

Planning a conference involves a myriad of decisions and considerations, from selecting the venue to designing the agenda. One key aspect of conference planning that often gets overlooked is entertainment. Adding entertainment to your conference can elevate the experience for attendees, making it more engaging, memorable, and enjoyable. Whether you’re organizing a business summit or an industry conference, finding the right entertainment can set your event apart from the rest.

In this article, we will explore the importance of entertainment at conferences and provide you with practical tips on how to find new entertainment ideas. We’ll delve into the research process, collaboration with entertainment professionals, budgeting considerations, scheduling, promotion, and evaluation. So, let’s dive in and discover how to make your conference a standout success!

“Entertainment is the key to a memorable conference. It creates an atmosphere of excitement and helps attendees connect with the event on a deeper level.”

Understanding the Importance of Entertainment at Conferences


Welcome to the exciting world of conference planning! As you dive into the process of organizing a conference, one aspect that should not be overlooked is entertainment. Gone are the days when conferences were purely about business and networking. Today, entertainment plays a crucial role in keeping attendees engaged, motivated, and creating memorable experiences. In this section, we will explore why entertainment is important at conferences and how it can enhance the overall event.

Engaging and Motivating Attendees:

Entertainment at conferences serves as a powerful tool to engage and motivate attendees. It breaks the monotonous flow of presentations and workshops, providing a necessary respite from information overload. Engaging entertainment captures the attention and interest of attendees, giving them an opportunity to relax, recharge, and absorb the content with renewed enthusiasm.

Creating Memorable Experiences:

Have you ever attended a conference where you left with a lasting impression? Chances are, entertainment played a significant role in creating that memorable experience. From awe-inspiring performances and interactive activities to thought-provoking speakers and live demonstrations, entertainment adds a touch of excitement and uniqueness to the event. It not only keeps attendees entertained but also leaves a lasting impression in their minds, ensuring that they remember the conference long after it ends.

In order to understand the importance of entertainment at conferences, it is important to familiarize yourself with the following points:

  • Engaging and motivating attendees by breaking the flow of presentations
  • Creating memorable experiences that leave a lasting impression
  • Enhancing the overall event by adding excitement and uniqueness.

Entertainment at conferences significantly contributes to the success of the event, leaving a positive impact on attendees and enhancing their overall experience. So, make sure to make entertainment a priority when planning your next conference!

Researching and Exploring Entertainment Options

When it comes to planning a conference, finding the right entertainment can make all the difference in creating a memorable and engaging event. However, with so many options out there, it can feel overwhelming to choose the perfect entertainment that suits your conference theme and audience. That’s why it’s important to take the time to research and explore different entertainment options. Here are some helpful tips to guide you in this process:

Keeping Up with Current Trends

Staying up-to-date with the latest entertainment trends is essential to ensure your conference remains fresh and relevant. Attendees are more likely to be excited about entertainment that reflects the current cultural zeitgeist. Some ways to keep track of trends include:

  • Industry conferences and events: Attend related conferences and events to see what types of entertainment are popular and garnering attention. This will give you a sense of what is resonating with attendees and help you stay ahead of the curve.
  • Industry publications and websites: Subscribe to industry-specific publications and websites that cover event planning and entertainment. These sources often highlight new and innovative entertainment ideas that can inspire you and give you valuable insight.
  • Social media: Follow industry influencers, event planners, and entertainment professionals on social media platforms like Instagram, LinkedIn, and Twitter. They often share updates and trends in the industry, including new and exciting entertainment ideas.

Exploring Unique and Unconventional Ideas

Sometimes, the most memorable entertainment is the one that breaks the mold and goes beyond traditional performances. To make your conference stand out, consider exploring unique and unconventional entertainment options. Here are a few ideas to get your creative juices flowing:

  • Immersive experiences: Create interactive installations or exhibits that allow attendees to participate actively. These can include virtual reality experiences, escape rooms, or interactive art installations.
  • Alternative performers: Look beyond the typical musicians and comedians. Consider booking unique performers like aerialists, acrobats, digital magicians, or spoken word poets. These performers can offer a fresh and unexpected entertainment experience.
  • Technology-driven entertainment: Incorporate cutting-edge technology into your entertainment options. This can include holographic performances, projection mapping, or interactive LED installations that create captivating visuals.

Considering Audience Demographics

Understanding your audience demographics is crucial in selecting entertainment that will resonate with them. Consider the age range, interests, and cultural background of your attendees when exploring different entertainment options. Here’s how to approach audience considerations:

  • Customization: Look for entertainment acts that can be tailored to your specific audience. For example, if your attendees are predominantly millennials, consider booking a DJ who specializes in remixing popular songs.
  • Diverse representation: Ensure that your entertainment options are inclusive and represent a diverse range of backgrounds and cultures. Representation matters, and diverse entertainment acts can help create an inclusive and welcoming environment for all attendees.
  • Engagement level: Consider the energy level and engagement preferences of your audience. If your conference focuses on networking and relationship-building, interactive entertainment like live game shows or team-building activities may be more suitable.

By researching and exploring different entertainment options, you can discover unique and exciting ideas that will leave a lasting impression on conference attendees. Remember to stay up-to-date with the latest trends, think outside the box, and consider your audience demographics when making your final decision. With the right entertainment, your conference is sure to be a hit!

Collaborating with Entertainment Professionals

Having professional assistance when it comes to planning and executing entertainment for your conference can make a world of difference. Collaborating with entertainment professionals who have the expertise and connections in the industry can help you find the perfect fit for your event. Here are some tips on how to collaborate effectively with entertainment professionals:

Hiring Event Planners with Entertainment Expertise

  • Look for event planners who specialize in conference entertainment. These professionals will have experience in organizing entertainment for conferences and will be familiar with the unique needs and requirements of such events.
  • When hiring event planners, ask for their portfolio and references from past clients. This will give you an idea of their track record and the quality of entertainment they have delivered in the past.
  • Clearly communicate your vision, goals, and budget to the event planner. They will be able to come up with creative ideas and suggestions that align with your objectives.

Consulting Entertainment Agencies

  • Entertainment agencies can be a valuable resource when it comes to finding the right talent for your conference. These agencies have a roster of artists, performers, and entertainers that they can recommend based on your specific requirements.
  • Research and find reputable entertainment agencies that specialize in corporate events. Look for agencies that have a diverse range of acts and performers to choose from.
  • Schedule meetings or phone calls with entertainment agencies to discuss your conference requirements, theme, and budget. They will be able to provide you with options and recommendations based on your preferences.
  • Ask the agency for demo reels, videos, or samples of the acts or performers they are proposing. This will help you get a better idea of their style and performance quality.

Networking and Collaborating with Performers

  • Attend industry events, trade shows, and conferences to network with performers and entertainers. Building relationships with professionals in the entertainment industry can give you access to a wide pool of talent.
  • Utilize online platforms and social media to connect with performers. Many artists and entertainers have their own websites, social media profiles, or representation that you can reach out to.
  • Discuss your conference requirements and theme with the performers. They may have creative ideas and suggestions that align with your objectives.
  • Request references and testimonials from performers to ensure they are reliable and professional.

Collaborating with entertainment professionals not only saves you time and effort but also ensures that you have access to a diverse range of talent that can elevate the entertainment experience at your conference. Remember to communicate openly, set clear expectations, and trust the expertise of the professionals you are collaborating with.

Budgeting and Cost Considerations

When it comes to planning a conference, one of the key considerations is budgeting and cost management. Entertainment plays a significant role in creating a memorable event, but it’s essential to strike the right balance between providing engaging experiences and staying within budget constraints. Here are some important factors to consider when budgeting for entertainment:

Determining the Entertainment Budget

The first step in budgeting for entertainment is to determine how much you can allocate for this particular aspect of your conference. Consider the overall budget for the event and how much you’re willing to allocate towards entertainment. Keep in mind that entertainment costs can vary greatly depending on the type of performers or activities you choose.

Evaluating Cost-Effectiveness

While it’s important to create a memorable experience for attendees, it’s equally important to evaluate the cost-effectiveness of each entertainment option. Some performers or activities may come with a high price tag but may not necessarily provide the desired level of engagement or impact. Consider the following factors when evaluating the cost-effectiveness of an entertainment option:

  • Accessibility: Will the entertainment option resonate with your target audience? Will it be accessible to all attendees?
  • Engagement: Does the entertainment align with the goals and objectives of your conference? Will it effectively engage and captivate attendees?
  • Value for Money: Are there alternative options that offer similar experiences at a more affordable cost?
  • Return on Investment: Will the entertainment option provide a tangible return on investment in terms of attendee satisfaction, brand recognition, or future event attendance?

Negotiating Contracts

Once you’ve identified the entertainment options that align with your budget and goals, it’s crucial to negotiate contracts that are favorable to your event and financial situation. Consider the following tips when negotiating contracts with performers or entertainment agencies:

  • Be clear about your budget constraints right from the start.
  • Seek multiple quotes and compare prices to ensure you’re getting the best value for your money.
  • Negotiate terms such as performance duration, additional services or perks, and cancellation policies.
  • Seek clarity on any additional costs such as travel expenses, accommodation, or equipment rental.

Negotiating contracts can help you secure the entertainment you desire while ensuring you are optimizing your budget.

“Negotiating contracts is an essential part of budgeting for entertainment at conferences. By being clear about your budget constraints and seeking multiple quotes, you can secure the best value for your money while providing engaging experiences for attendees.”

Creating a Schedule and Entertainment Program

When it comes to planning a conference, one of the key aspects is creating a schedule and entertainment program that will keep attendees engaged and entertained throughout the event. A well-designed schedule will not only provide a structured flow to the conference but also ensure that the entertainment is strategically placed to maximize its impact. In this section, we will explore some tips and best practices for creating a schedule and entertainment program that will leave a lasting impression on attendees.

Aligning Entertainment with Conference Agenda

The first step in creating a schedule and entertainment program is to align the entertainment with the conference agenda. This means understanding the goals, themes, and objectives of the conference and selecting entertainment acts or performances that complement and enhance them. For example, if your conference is focused on technology and innovation, you may want to consider booking a tech-themed magician or a futurist speaker to captivate the audience.

Balancing Variety and Audience Engagement

When curating an entertainment program, it’s important to strike a balance between variety and audience engagement. A diverse range of entertainment acts will appeal to different interests and keep attendees mentally stimulated throughout the conference. Consider incorporating a mix of big-name performers, interactive workshops, panel discussions, and surprise acts to keep the energy high and the attendees on their toes.

Sequencing Entertainment to Maximize Impact

The order in which entertainment acts are presented can have a significant impact on their overall effectiveness. It’s important to strategically sequence the entertainment program to create peaks and valleys of excitement. You may want to start the conference with a high-energy act to set the tone and capture the attention of attendees. Consider incorporating breaks between sessions where attendees can unwind and enjoy some light entertainment. Building up to a grand finale act can create a sense of anticipation and leave attendees with a memorable experience to cherish.

To help you visualize the scheduling process, here’s a table that outlines a sample conference schedule and entertainment program:

Time Slot Activity Entertainment
9:00 AM – 9:30 AM Opening Ceremony Keynote Speaker
9:30 AM – 10:30 AM Panel Discussion
10:30 AM – 10:45 AM Coffee Break Magician Performance
10:45 AM – 12:00 PM Workshop Session Interactive Drum Circle
12:00 PM – 1:00 PM Lunch Break Live Band Performance
1:00 PM – 2:00 PM Keynote Speech Inspirational Speaker
2:00 PM – 3:00 PM Breakout Sessions
3:00 PM – 3:30 PM Afternoon Break Caricature Artist
3:30 PM – 4:30 PM Interactive Activity Improv Comedy Show
4:30 PM – 5:00 PM Closing Ceremony Grand Finale Performance


By carefully crafting a schedule and entertainment program like the one above, you can ensure that the attendees have a well-rounded experience that combines learning, entertainment, and engagement.

Remember, a successful conference is one that provides value to its attendees. By creating a schedule and entertainment program that aligns with the conference agenda, balances variety and engagement, and strategically sequences the entertainment acts, you can create an unforgettable experience that will have attendees talking about your conference long after it’s over.

So go ahead, get creative, and design a schedule and entertainment program that will wow your conference attendees!

Promoting and Marketing Entertainment

Once you’ve chosen the perfect entertainment options for your conference, it’s time to spread the word and generate excitement among your attendees. Effective promotion and marketing strategies can help build anticipation and increase attendance. Here are some tips on how to effectively promote and market the entertainment at your conference:

Creating Buzz and Excitement

  • Early Announcement: Start promoting the entertainment as early as possible. Make sure to include the entertainment details in all your conference marketing materials, such as emails, social media posts, and website announcements.
  • Teasers and Sneak Peeks: Engage your audience by releasing teasers or sneak peeks of the entertainment. This could be short videos, photos, or behind-the-scenes content. Build anticipation and leave attendees wanting more.
  • Showcase the Benefits: Highlight how the entertainment will add value to the conference experience. Emphasize the unique qualities and how it aligns with the conference theme or goals. Let attendees know what they can expect and why they shouldn’t miss it.

Leveraging Social Media Platforms

  • Hashtag Campaign: Create a unique and catchy hashtag specific to your conference and encourage attendees to use it when talking about the entertainment. This helps to generate buzz on social media platforms and allows you to easily track and engage with the conversations.
  • Live Streaming: Consider live streaming parts of the entertainment on platforms like Facebook, Instagram, or YouTube. This allows remote attendees or those who couldn’t make it to experience the entertainment and creates FOMO (fear of missing out) among your audience.
  • Social Media Contests: Conduct contests related to the conference entertainment on your social media platforms. Encourage attendees to share their excitement or creative ideas for a chance to win exclusive experiences or merchandise. This not only boosts engagement but also extends your reach to a wider audience.

Collaborating with Sponsors for Promotion

  • Cross-Promotion Opportunities: Work with your sponsors to create cross-promotion opportunities. Feature their branding alongside the entertainment or offer special perks for attendees sponsored by particular companies. This creates a win-win situation for both parties, as sponsors gain exposure and you enhance the overall conference experience.
  • Sponsorship Activation: Incorporate the entertainment into sponsor activation opportunities. For example, create branded photo booths or areas where attendees can engage with the entertainment and sponsors simultaneously. This helps to create interactive and memorable experiences while promoting both the entertainment and sponsors.
  • Promotional Materials: Leverage your sponsor’s distribution channels to promote the entertainment. Ask sponsors to share event details through their email lists, websites, and social media platforms. This expands your reach and helps to target a wider audience.

Remember, effective promotion and marketing require a multi-channel approach. Utilize various platforms and strategies to reach your target audience and create excitement around the entertainment. By building anticipation and showcasing the benefits of the entertainment, you can ensure a successful conference experience for your attendees.

Evaluating the Success of Entertainment

Evaluating the success of entertainment at conferences is crucial to understand its impact and effectiveness in engaging attendees. It allows conference planners to gather feedback, measure engagement levels, and analyze the return on investment (ROI) of their entertainment choices. Here are some key steps to effectively evaluate the success of entertainment at conferences:

Collecting Attendee Feedback

Gathering feedback from attendees is essential to understanding their experience and satisfaction with the entertainment. This can be done through various methods, such as:

  • Surveys – Distributing post-event surveys to collect quantitative and qualitative feedback from attendees about their overall experience, including the entertainment.
  • Focus Groups – Organizing small group discussions with a diverse set of attendees to gain more detailed insights into their thoughts and opinions.
  • Social Media Listening – Monitoring social media platforms for mentions, comments, and reviews related to the entertainment. This can provide real-time feedback and insights.

By collecting feedback from attendees, conference planners can gain valuable insights into the aspects of the entertainment that resonated with the audience and identify areas for improvement.

Measuring Engagement and Impact

Assessing the level of engagement and impact of the entertainment is essential to determine its success. Here are some metrics and methods to measure engagement:

  • Attendance and Participation – Tracking the number of attendees present during the entertainment session and their level of participation, such as audience interaction, applause, and overall enthusiasm.
  • Social Media Engagement – Monitoring the level of social media buzz generated by the entertainment, including the number of shares, likes, comments, and hashtags used.
  • Surveys and Polls – Including specific questions in post-event surveys to measure how memorable and impactful the entertainment was for attendees.

By measuring engagement, conference planners can assess the effectiveness of the entertainment in capturing the audience’s attention and leaving a lasting impression.

Analyzing Return on Investment

Evaluating the ROI of the entertainment helps conference planners understand the value it provided in relation to the resources invested. Here are some factors to consider when analyzing the ROI:

  • Cost of Entertainment – Evaluate the expenses incurred in hiring performers, equipment, staging, and any other related costs.
  • Impact on Attendance – Measure whether the entertainment had a positive impact on attendance numbers, attracting more attendees than previous conferences or events.
  • Business Opportunities – Assess whether the entertainment contributed to generating business opportunities, such as increased sponsorships, partnerships, or networking possibilities.
  • Brand Image and Reputation – Analyze whether the entertainment positively impacted the perception of the conference, its brand, and reputation among attendees and stakeholders.

By analyzing the ROI, conference planners can make data-driven decisions about future entertainment choices and allocate resources more effectively.

Evaluating the success of entertainment at conferences is an ongoing process that requires detailed analysis and continuous improvement. Conference planners should use the insights gathered from attendee feedback, engagement metrics, and ROI analysis to refine their entertainment strategies and deliver even more engaging and impactful experiences in the future.

Remember, every conference is unique, and what works well for one event may not necessarily work for another. It is essential to adapt and evolve entertainment choices based on the specific goals, objectives, and preferences of the target audience.


In conclusion, finding new entertainment ideas for conferences is essential to keep attendees engaged and create memorable experiences. By understanding the importance of entertainment, researching and exploring options, collaborating with entertainment professionals, budgeting wisely, creating a well-balanced schedule, promoting effectively, and evaluating success, you can ensure that your conference is a hit. Remember, entertainment is a crucial aspect of any successful event, and investing in high-quality entertainment will make a lasting impression on your attendees.

How to Find New Entertainment Ideas

If you’re looking for top-notch entertainment for your conference, look no further than Funny Business Agency. As a leading US entertainment agency, Funny Business specializes in providing entertainment for corporate events, conferences, fundraisers, and more. With a wide range of acts and performers to choose from, we can help you find the perfect entertainment that aligns with your conference objectives and captivates your audience. Visit our website at https://funny-business.com to explore our entertainment options and book the perfect act for your next conference. Trust Funny Business Agency to make your conference a truly unforgettable experience.

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Frequently Asked Questions(FAQ)

Where can I find new entertainment ideas for a conference?
You can find new entertainment ideas for a conference by: 1. Searching online entertainment directories and booking platforms, 2. Attending industry events and conferences to discover new acts, 3. Seeking recommendations from colleagues or industry contacts, 4. Hiring a professional entertainment agency like Funny Business Agency, and 5. Exploring social media platforms and hashtags related to event entertainment.
What are some unique entertainment ideas for a conference?
Some unique entertainment ideas for a conference include: 1. Interactive performers or actors, 2. Virtual reality experiences, 3. Live art demonstrations, 4. Futuristic technology showcases, and 5. Collaborative team-building activities.
How do I choose the right entertainment for my conference?
When choosing entertainment for your conference, consider factors such as the event theme, audience demographics, goals and objectives of the conference, budget constraints, and venue limitations. It's important to select entertainment that aligns with the overall experience you want to create for attendees.
Can I negotiate the fees with entertainers for a conference?
Yes, in many cases, you can negotiate the fees with entertainers for a conference. The availability of negotiation may depend on factors such as the popularity of the entertainer, your event reputation, the duration of the performance, and the timing of the event. It's always worth discussing cost options and exploring potential discounts.
What should I consider when hiring entertainment for an international conference?
When hiring entertainment for an international conference, consider factors such as cultural sensitivity, language barriers, visa requirements for performers, logistical arrangements for equipment and transport, and budget considerations for international travel and accommodation. Collaborate with local event organizers or entertainment agencies who can provide valuable insights and assistance.