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Why Entertainment is Important For Your Association Event

Andy Hendrickson is an entertainer for association events.

You’ve worked hard to book an amazing venue, secure well-known speakers, and plan stand-out content. But if you haven’t booked entertainment, your association event won’t be as successful as it could be.

In this article, we’ll look at three reasons why entertainment is so important and a few options to consider.

1. Entertainment Boosts Engagement

Which association event would you rather attend?

The one that begins with a short introductory slideshow and a quick word from the head of your association? Or the one that starts with a 10-minute set from your favorite band?

There’s nothing wrong with the first option. In fact, the typical association event starts this way. But the second option is much more engaging and will provide lifelong memories.

It makes sense when you think about it. Entertainment is fun and it’s much easier for attendees to engage when they’re enjoying themselves.

2. Entertainment Reinforces Company Values

The kind of entertainment you book says a lot about your organization.

For example, if you want to show attendees that your association is forward-thinking and revolutionary, hire a professional mentalist to wow your crowd. If you want to reinforce the idea that your association is fun to be a part of, book a standup comedian.

By choosing entertainers that align with your values, you’ll subtly promote them to your audience. Doing so will help you build a strong brand that stands the test of time.

3. Entertainment Makes Marketing Easier

Let’s face it, event marketing is tough—but it doesn’t have to be.

The right entertainers can make promoting your get-together a walk in the park. Why? Because it gives you something exciting to entice your audience with. You’re not just hosting another association event. You’re hosting an association event featuring [Insert performer].

Additionally, Grade-A entertainers will give your guests something to talk about after your event ends. This word-of-mouth marketing will help you secure more attendees in the future.

What Kind of Entertainment to Book?

The benefits of entertainment for your next association event are clear. Now the question is, what kind of entertainment should you book? Here are a few popular options to choose from:

  • Comedy: Help your audience relax in between sessions with a stand-up comedian like Andy Hendrickson. His act is clean, funny, and available in-person or via Zoom.
  • Magic: Stun your audience and get them talking with a professional magic routine. Acts like Digital Deception use technology to mystify audiences around the world.
  • Music: Engage your attendees with the sweet melodies of a talented musician. Or book a group like The Water Coolers and make your audience laugh through song.

If you’re looking for an entertaining experience rather than a specific type of performer, checkout the Celebrity Simulator. This option uses visual effects to generate videos of guests being pursued by paparazzi. It even creates an image of participants hitting the tabloids.

How to Book Association Event Entertainment

It’s simple, really. Just give Funny Business a call and we’ll connect you with the perfect performers. Whether you’re looking for celebrity comedians, world-class magicians, or someone else, we have the connections you need. Let’s work together!

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