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Hire Choir! Choir! Choir! — The Interactive Sing-Along Experience

Sing Together!

What if your audience didn’t just watch the show — they became the show? That’s exactly what Choir! Choir! Choir! delivers.

Founded in 2011 by Toronto-based creative directors Daveed Goldman and Nobu Adilman, this one-of-a-kind act throws out the rulebook on traditional entertainment. There’s no stage barrier, no passive watching, and no experience required. Just music, laughter, and a room full of people discovering they can harmonize beautifully together.

The format is disarmingly simple and wildly effective. Goldman and Adilman teach the audience their vocal parts — highs, mids, and lows — and within minutes, hundreds (sometimes thousands) of complete strangers are singing in full harmony. The result is something that feels less like a concert and more like a collective moment your group will talk about for years. Past audiences have described it as electric, joyful, and genuinely moving — often all at once.

Since their debut, Choir! Choir! Choir! has performed to packed houses at Carnegie Hall, Radio City Music Hall, Massey Hall, and Lincoln Center, and has collaborated with world-renowned artists including David Byrne, Patti Smith, Brandi Carlile, Rick Astley, Rufus Wainwright, and even Kermit The Frog. Their viral videos have racked up millions of views online — including a breathtaking performance of “Hallelujah” with 2,500 singers at Montreal’s Place des Arts that moved audiences to tears. This is proven, world-class entertainment with the unique power to unite any group through the joy of singing.

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  • Why Book them?
  • BIO
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More Videos

  • Rick Astley – "Never Gonna Give You Up"
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  • CBC: The men behind Choir! Choir! Choir!
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  • Prince – "When Doves Cry" at First Avenue
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  • Leonard Cohen – "Hallelujah" at Place Des Arts
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Why Book them?

Why Book Choir! Choir! Choir!?

  • Instantly inclusive, zero barriers to entry. No singing experience, musical training, or preparation needed — just a willingness to show up and participate. Every voice is welcome and every person walks away feeling like part of something special.
  • A genuinely unique and memorable experience. Unlike a comedy show or a band performance, Choir! Choir! Choir! gives your attendees something they actively participate in and co-create. That sense of ownership makes it stick.
  • Perfect fit for corporate events, conferences, and galas. The show fosters connection, breaks down silos, and generates genuine community energy among colleagues, clients, and industry peers who may barely know each other.
  • Proven at the highest levels. Performances at Carnegie Hall, Radio City Music Hall, and world-class festivals — combined with viral videos with millions of views — make this a credible, headline-worthy booking for any event.
  • Flexible and customizable. You choose the songs (Choir! Choir! Choir! offers many suggestions), and Goldman and Adilman handle everything else. The show scales beautifully from intimate corporate gatherings to arenas of thousands.
BIO

About Choir! Choir! Choir!

Choir! Choir! Choir! is one of the most joyful and original acts in the world of live entertainment. Based in Toronto, Ontario, the group was founded in 2011 by creative directors Daveed Goldman and Nobu Adilman — two artists who set out with a deceptively simple idea: get strangers together to sing some songs.

What started as a one-off surprise birthday party performance grew almost immediately into a recurring public phenomenon. Within months of their first public gathering in early 2011, attendance had ballooned from 20 people to over 100 weekly participants, drawn in by the energy, the inclusivity, and the startling realization that a room full of non-singers could produce something genuinely beautiful.

The format has always remained elegantly simple. Goldman focuses on creating the harmonic arrangements, while Adilman works the crowd — assigning vocal parts, building energy, and guiding the room through a short but effective rehearsal before bringing the whole thing together in a live performance. Attendees don’t audition. They don’t need sheet music. They just need to want to sing. The experience is consistently described as therapeutic, joyful, and community-building in the deepest sense.

Over the years, Choir! Choir! Choir! has expanded from weekly sessions at a Toronto bar to sold-out performances in some of the world’s most prestigious venues — Carnegie Hall, Radio City Music Hall, Massey Hall, Place des Arts, Lincoln Center, Parliament Hill in Ottawa, the National Arts Centre, and the Luminato Festival, among many others. They have performed for causes ranging from Syrian refugee fundraising to tributes for Gord Downie and solidarity events at the U.S./Mexico border.

The group’s viral reach has been remarkable. Their collaboration with David Byrne on David Bowie’s “Heroes,” filmed at New York’s Public Theater in 2018, captivated the internet. Patti Smith, Brandi Carlile, Rufus Wainwright, Rick Astley, Tegan and Sara, and even Kermit the Frog have all joined the stage. Their October 2024 performance of Leonard Cohen’s “Hallelujah” with 2,500 people at Montreal’s Place des Arts — in Cohen’s own hometown — was captured on video and moved audiences worldwide to tears.

In 2025, Choir! Choir! Choir! appeared on Canada’s Got Talent, bringing their singular experience to a national television audience. Their 2026 North American tour features two major productions: The Mamma Mia! ABBA Sing-Along (June) and Landslide: Fleetwood Mac Sing-Along (September–November).

For corporate events, the experience is fully customizable. You choose the songs — Goldman and Adilman bring a robust catalog of suggestions — and they handle every element of facilitation, arrangement, and performance. Whether your group is 50 people or 5,000, Choir! Choir! Choir! turns your audience into the headline act.

As their motto says: “Why see a show when you can BE the show!”

Choir! Choir! Choir! has been recognized as a 2024 People’s Voice Winner and featured in press as a profound vehicle for human connection. With over a decade of performances, millions of online views, and a touring schedule that spans North America and beyond, this is an act that has proven itself at every level — from intimate corporate gatherings to full-scale theatrical productions.

The show is available for corporate events, conferences, award dinners, galas, fundraisers, company parties, community celebrations, and more. Whether you’re looking for a unique general session opener, a team-building experience with real emotional impact, or a one-of-a-kind event centerpiece, Choir! Choir! Choir! delivers every time.

Contact Funny Business Agency today to find out how to bring this experience to your next event.

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Call (888) 593-7387, email us, or fill out the form below. Our friendly, no-pressure experts will reach out within 24 hours to walk you through the process and all your booking options.

Hire Choir! Choir! Choir!

Contact us right away to get more information on booking Choir! Choir! Choir! for your next event! Whether you’re planning a corporate conference, gala, fundraiser, or company celebration, this one-of-a-kind interactive experience will give your audience something they’ve never felt before — and will absolutely never forget. Reach out to Funny Business Agency today and let’s make it happen.

Turn your audience into the performers. Book them now!

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Frequently Asked Questions

Choir! Choir! Choir! is a fully interactive, participatory entertainment experience founded by Toronto-based directors Daveed Goldman and Nobu Adilman. Rather than a traditional performance where audiences watch from their seats, Choir! Choir! Choir! turns every single attendee into an active performer. Goldman and Adilman teach the crowd their individual vocal parts — no experience, no sheet music, and no preparation required — and guide everyone through a short rehearsal before bringing it all together in a full live performance. The result is a room full of strangers (or colleagues!) harmonizing beautifully together on iconic songs. It is equal parts concert, team-building experience, and pure joy.

Choir! Choir! Choir! is an excellent fit for a wide range of events. Corporate conferences and conventions benefit from the group’s ability to break the ice, build genuine connections among attendees, and create a shared emotional experience early in the program. Award dinners and galas benefit from the energy and uniqueness of an interactive headline act. Company parties, holiday celebrations, and team events are naturals, as are fundraising galas and community events where bringing people together is the core goal. The show scales beautifully — it works just as well for an intimate gathering of 50 as it does for a theatrical production with thousands of participants.

To book Choir! Choir! Choir!, simply reach out to us! Our team will work with you to understand your event’s size, format, and goals, and we’ll connect you directly with availability and pricing information. We handle all the logistics so you can focus on the rest of your event planning. Contact us today to get the conversation started.

Not at all. That’s actually one of the most appealing things about this experience. Choir! Choir! Choir! is explicitly designed for non-singers. Directors Goldman and Adilman have perfected the art of teaching vocal parts quickly and in a way that makes everyone feel confident and capable. Attendees are divided into simple high, mid, and low voice sections, taught their parts in real time, and guided through to a full group performance — often within 20 to 30 minutes. The show consistently surprises participants who walk in convinced they “can’t sing” and walk out having just harmonized with hundreds of other people.