From helping to raise money and awareness for worthy causes to boosting employee engagement, morale, and even retention rates in some cases, workplace fundraisers account for approximately $4 billion in annual charitable giving according to industry data. But a successful fundraiser involves more than asking for a donation or selling tickets or merchandise to raise funds. Like any transaction, fundraising also involves relationship building that will add both value to the event and organization, and reward donors and guests for their generosity and commitment to the cause.
WHAT HIRING PROFESSIONAL ENTERTAINMENT CAN BRING TO YOUR FUNDRAISING EVENTS
Fundraisers may come in all shapes, sizes, budgets, and status levels, but the impact and benefits of entertainment are universal. Here are four reasons why you need entertainment at your fundraiser:
1. Generate Attention and Interest in the Event
Hiring a comedian or featuring a variety act is a great way to make your event fun and entertaining, attracting a larger and more diverse crowd. Even dedicated donors can use a little motivation to attend or volunteer at a fundraiser, and an interesting entertainer can help attract new donors who may be unfamiliar with your cause or organization.
2. Add Value to the Event and Cause
Fundraisers are not just about raising money; they are events that need to be marketed effectively. By hiring professional entertainers, you elevate the perceived value of the ticket, encourage larger donations at the event, and leave a lasting impression that can lead to future contributions.
3. Make It Fun (Happy People are Generous People)
Laughter is the best medicine, and even serious fundraising events can benefit from the levity and optimism that come with a good laugh. A comedian can warm up the crowd, create positive associations with the program’s issue and message, and make the event memorable for all attendees.
4. Thank and Reward Your Donors and Guests
While donors do not expect rewards for their generosity, showing gratitude and appreciation for their support can go a long way in building lasting relationships and encouraging future giving. By providing an entertaining experience, you demonstrate your acknowledgment of their contributions and make your event stand out among the competition.